Your report is done. Here’s what we can do next.
AI answers are replacing clicks. We help law firms stay visible when prospects ask Google.
“Yes — we can make your logo bigger… but we’d rather make you the firm AI recommends.”
Four ways to work together
Every firm is different. Pick the level of support that fits your team and goals.
On-Call Advisory (Lite)
Think of this as your ‘digital counsel’ — quick answers, clear priorities, no fluff.
Solo/small firms that want quick answers without a full retainer. They typically have someone in-house that can do the work, though they don’t necessarily have the expertise needed.
- Slack or email access (business hours)
- 2 calls/month (30 min each)
- Quick review: GBP posts, schema, page changes
- AI visibility questions answered
- Priority recommendations from your report
AI Visibility Coaching + Oversight
Firms with an internal marketing person who needs senior guidance.
- Slack or email access
- Weekly priorities and Monthly check-ins
- Content briefs built for AI answers
- Google Business Profile & social posting guidance
- Schema implementation guidance
- Monthly visibility score re-check
- Report Setup Guidance
Fractional Head of Digital
Strategic Oversight for Law FirmsMinimum 3-month engagement
Senior digital leadership without hiring full-time. I act as your firm’s Head of Digital — guiding your internal marketing person or vendors, helping you decide what matters, what doesn’t, and what to stop doing.
Firms with an internal marketing person, assistant, or vendor who need senior guidance and accountability.
How This Works:
- Monthly strategy calls with firm leadership
- Weekly or bi-weekly priority direction
- Review of SEO, AI visibility, content, GBP, social & site changes
- Ongoing interpretation of AI + local visibility signals
- Recommendations based on your AI Visibility Report
AI Visibility + Digital Growth Retainer
Done-for-you execution with senior oversightOngoing retainer (no one-off projects)
This is the lowest level where execution makes sense and stays effective. Not experimentation — sustained visibility and growth.
Firms that want results without managing people. This replaces 2–3 separate vendors with one accountable partner.
- SEO + AEO execution (content + optimization)
- Schema implementation & ongoing monitoring
- Google Business Profile posting & optimization (weekly)
- Social posting (2–3 platforms, defined cadence)
- Website content updates (reasonable monthly cap)
- Technical fixes & performance oversight
- Monthly reporting with benchmarks
- Quarterly strategy resets tied to visibility data
What you get when you work with us
Pricing & Engagement Philosophy
Clear expectations. No agency fluff.
Straightforward pricing
We don’t nickel-and-dime or hide behind hourly billing. Our pricing reflects the level of responsibility we take on and the outcomes we’re accountable for.
- If execution is included, pricing is fixed.
- If strategy-only, pricing is fixed.
- No surprise add-ons.
Why we don’t do “cheap” tiers
AI visibility, local search, schema, and content all work together. When firms underinvest, results stall — and that helps no one. Our offerings start at the point where progress is realistic and measurable.
You work directly with senior leadership
No account managers. No handoffs. No junior staff learning on your time. You work directly with someone who has spent over a decade working with law firms and understands how attorneys think about visibility, reputation, and growth.
Built around outcomes, not busywork
We don’t sell hours, tasks, or “deliverables for the sake of deliverables.” Everything we do ladders back to one question:
Does this improve how your firm shows up when potential clients search — especially in AI-driven results?
Not sure which option fits?
We’ll tell you — quickly and honestly.
If you don’t need us, we’ll say so.
Talk Through Fit (10-minute clarity call)Frequently asked questions
Do you work exclusively with law firms?
Yes. We specialize in legal marketing because the rules, buyer psychology, and competitive dynamics are unique. Generic agencies don’t understand bar ethics, practice area nuances, or how attorneys evaluate vendors. We do.
Will this replace my current SEO agency?
It depends. Some firms use us alongside their agency for strategic oversight and AI-specific work. Others bring us in to replace underperforming vendors entirely. We’ll tell you what makes sense after reviewing your current setup.
What’s the difference between coaching and done-for-you?
Coaching means we guide your team on what to do—you execute. Done-for-you means we do the work ourselves. The right choice depends on whether you have internal resources and how fast you want to move.
How fast can results improve?
Some technical fixes show up within weeks. Content and authority signals typically take 2–4 months to compound. AI visibility improvements depend on how frequently Google AI Overviews update—usually monthly cycles.
Do you touch my website directly?
Only with done-for-you engagements, and only with your approval. For coaching and oversight, we provide detailed instructions and review your team’s work. Nothing goes live without your sign-off.
What does “AI visibility” actually mean?
AI visibility refers to how likely your firm is to be mentioned, cited, or recommended in AI-generated answers—like Google AI Overviews. It’s different from traditional rankings because AI synthesizes information from multiple sources. We optimize for both.