AI search is changing how law firms are discovered — and many firms are still measuring visibility the old way. If your website, Google Business Profile, reviews, and content aren’t working together as one system, you may already be invisible in AI answers. Here’s what local law firms need to understand — and what to do about it.
You Can’t Afford to Ignore Google Business Profile Most small business owners obsess over Instagram feeds or perfecting their website—completely ignoring Google Business Profile (GBP). That’s like spending hours rearranging your store window while forgetting to open the door. And that’s a huge missed opportunity. Here’s why: 46% of all Google searches have local […]
If you’ve ever tried to find a copyable or downloadable list of industries for Clay’s Find People searches, you’ve probably realized it doesn’t exist. In fact, when someone asked Clay directly in their community forum if they could download the full industry list, Clay’s team said: “We don’t currently offer a downloadable list of industries […]
AI Isn’t Just for Tech Geeks Anymore Have you gotten one of those messages lately? You know the kind: “We just asked ChatGPT about your business…” and then it shows a little write-up of your company? That’s not spam—it’s a real shift in how people are starting to find and trust businesses. AI tools like […]
I recently had a client who didn’t have a Google Business Profile because she assumed you needed a storefront or physical office. As a result, she was completely missing out on local visibility—and potential clients—without even knowing it. This is a common misconception, especially for service-based and remote businesses. Here’s the truth: you do not […]
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